Company: Landor Chicago
Team: Valerie Aurillio, Phyllis Murphy, Fletcher Hartman, Janet Lee, Ben Warner, Brandon Schneider
Role: Lead Designer
Childserv called itself Chicago's best-kept secret. They support thousands of disadvantaged kids across Chicagoland—but nobody knew their name. We were honored to help them change that.
The name Kids Above All showed real commitment to transforming our city. It informed everything about the brand—from fresh, dynamic design to a new messaging platform, where volunteers step up, donors stand up, and kids rise up to reach their potential.
In June, our best-kept secret launched its identity—and was finally recognized as the organization putting kids above all.